Callicarpa dichotoma 'Issai'
Common Name: Beautyberry
Type: Deciduous Shrub
Zone: 5 to 8
Growth Rate: Moderate
Height: 3 to 4 feet
Spread: 4 to 5 feet
Bloom Time: June to August
Blooms: Bluish purple
Foliage: Green. Yellow in Fall.
Attributes: Fragrant. Deer Resistant. Native.
'Issai' is a small, rounded, deciduous shrub which typically grows 2-4' tall and is primarily included in the landscape for its showy fall display of lilac-violet fruit which ripen in September and put on their best show through October. Fruits persist beyond the point of leaf drop but not very far into winter. This variety differs from the species by growing shorter, fruiting heavier and producing fruit at an earlier age. Long, arching, slender branches dip downward often to touch the ground. Green leaves turn yellow in fall. One of the best ornamental fruiting shrubs.
Group or mass. Borders, bird gardens. Underplanting for open woodland areas.
Sun: Full Sun to Part Shade
Easily grown in average, medium moisture, well-drained soil in full sun to part shade. Best flowering and fruiting is in full sun. Stems can become leggy in too much shade. Some tolerance for drought once established.
Flowers bloom on new wood. Prune as needed in early spring. Most gardeners prefer to prune stems back to 6” in late winter to early spring each year. Such hard pruning tends to promote shrub compactness and good flowering. In harsh Zone 5 winters, stems may die back to the ground in winter with new growth emerging from the roots in spring. Best cross-pollination and resultant fruit production occur when shrubs are planted in groups or massed.
No serious insect or disease problems. Some susceptibility to leaf spot, stem diseases and black mold. May suffer significant stem dieback or die to the ground in harsh winters.